(I've just written this article on the lovely Metalclayheads Blog - here's an excerpt - for the full article click the link below)
If you are looking for a rich husband you wouldn't go to the local chip shop to find him would you? Where would you go? How would you dress? What would you say? ... and that really sums up why you need to know your target buyer!
I know it sounds really dull, but actually it is the crux of everything you do, and if you don't have a clear vision you will waste a lot of very valuable time.
Well to start this off, it would seem that the place to begin is getting to know your demographic. Seriously, if you don't know your demographic target you will waste a lot of energy trying to sell to the wrong people.
When I started I thought 'but it's everyone', and yes it is open to everyone but there is a good, really good reason why you need to hone it down a little.
I don't know if it's my teacher's mind or my journalism mind but always it comes back to the questions - the who? what? why? where? when? and how? If you try and answer these for most things you will find things an awful lot clearer.
go to the blog:
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